How to set up a twitch multi-bitrate ladder that reaches low-bandwidth viewers without upsetting subscribers
I get asked a lot: “How do I make my stream watchable for people on slow connections without nerfing the experience for my subscribers?” It’s a practical problem that sits at the intersection of technical constraints, platform policy and audience expectations. Over the years I’ve built and...
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How to use streamdeck profiles to automate sponsor reads and eliminate live read mistakes
I used to dread sponsor reads during live streams. The moment I switched from juggling sticky notes...
How to design a membership onboarding flow that turns first-time donors into monthly patrons using discord and mailchimp
I remember the moment I realized onboarding was the single biggest lever for turning one-off...
How to build a reproducible test matrix to compare restream.io routing versus native platform streams for chat and donation sync
I’ve run a lot of experiments where the difference between “works” and “works reliably”...
Why latency and bitrate trade-offs matter for esports streams and the exact encoder settings pro casters use
I care about two metrics more than almost anything else when I tune an esports stream: latency (how...
The automation playbook using zapier and airtable to manage clip highlights, sponsor mentions and release dates
I keep returning to the same problem: you produce clips, you track sponsor mentions, and you have...
The migration checklist for moving from desktop obs to a cloud-based encoder without losing quality
I recently migrated a production-grade stream from a desktop OBS setup to a cloud-based encoder. If...
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How to build a reproducible test matrix to compare restream.io routing versus native platform streams for chat and donation sync
I’ve run a lot of experiments where the difference between “works” and “works reliably” comes down to how reproducible your tests are. When you’re comparing a routing layer like restream.io to native platform streams for things like chat and donation synchronization, you’re not just...
Read more...Why latency and bitrate trade-offs matter for esports streams and the exact encoder settings pro casters use
I care about two metrics more than almost anything else when I tune an esports stream: latency (how quickly a viewer sees what the caster sees) and bitrate (how much data per second we’re allowed to send). Those two seem obvious, but what’s less obvious—and what I keep going back to in...
Read more...The automation playbook using zapier and airtable to manage clip highlights, sponsor mentions and release dates
I keep returning to the same problem: you produce clips, you track sponsor mentions, and you have release dates scattered across a dozen tools. It’s messy, time-consuming, and full of human error. Over the last few years I’ve built a compact automation playbook using Airtable as the single...
Read more...The migration checklist for moving from desktop obs to a cloud-based encoder without losing quality
I recently migrated a production-grade stream from a desktop OBS setup to a cloud-based encoder. If you're considering the same move, you're probably juggling questions about quality, latency, cost, failover and the myriad small settings that make or break a broadcast. I wrote this checklist from...
Read more...Why over-monitoring metrics kills creativity and which three KPI thresholds actually predict growth
I used to be guilty of it: opening analytics five times a day, refreshing follower counts during a stream, and chasing every tiny uptick in impressions as if that one number would unlock sustainable growth. Over the years working with creators and product teams, I’ve learned that over-monitoring...
Read more...How to implement fair and scalable moderation rules that keep chat healthy as your audience grows
I care a lot about healthy chat. Over the last decade I've built streaming systems and run moderation stacks for creators and media teams scaling from dozens of viewers to six-figure audiences. What I’ve learned is that moderation isn't just about banning words or silencing people — it's a...
Read more...How to evaluate new streaming tools against your existing stack using a reproducible test matrix
When a shiny new streaming tool lands in my inbox or I catch a demo on Twitter/X, the instinct is to click, test and—if it looks promising—switch everything over. Over the last decade of building and optimizing streaming stacks, that impulse has cost me time, broken workflows, and a few angry...
Read more...Which inexpensive capture cards reliably handle console passthrough for longform streaming sessions
I’ve spent a lot of time stress‑testing affordable capture cards with consoles — long nights of party games, speedruns and marathon co‑op sessions that reveal the kind of failure modes you only find after hours of streaming. If you want a cheap capture card that can reliably pass through...
Read more...How to structure a creator partnership agreement to protect content ownership and revenue splits
I’ve negotiated and built dozens of creator partnerships over the last decade — from one-off sponsored videos to long-term co-productions and platform-exclusive series. One thing I’ve learned the hard way is that good intentions don’t survive ambiguity. If you want a partnership that...
Read more...How to set up donation and tip flows that funnel supporters into long-term members, not one-off givers
I used to treat tips and donations as pleasant side effects of streaming: a ping in chat, a line in my revenue spreadsheet, a moment of validation. Over time I realised that if you want sustainable income and a healthy community, you need to design donation and tip flows that do more than capture...
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