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Humans aren’t dead

This hits the nail on the head. StreamAMP works in exactly the same way but for the publisher. Simply putting all your impressions into one SSP doesn’t make financial sense.

by MATT WHALEY

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Sell Side Accountability

Great article today in AdExchanger. Every publisher needs to ensure it has a robust sell side strategy and partner with only quality exchanges/ssp’s and networks. Bad choices will lower revenues.

by MATT WHALEY

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